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I think it is the product of two things:
[Prediction of what to expect] times [emotional power of that expectation].
If I encounter a brand and I don't know what it means or does, it has zero power. If I have an expectation of what an organization will do for me, but I don't care about that, no power." Seth Godin-Marketing Guru
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"I think a website is very important. Make sure that you get a nice one done, as a cheesy site with poor design will detract from your purpose. Make sure the graphics on your site are consistent with your image; no dancing toothbrushes, etc. Forget about "boilerplate" freebie websites, make yours PERSONAL!" Dental Town Magazine
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The Numbers Tell the Story
1. 70% of ALL business callers are placed on hold
2. 60% of callers placed on hold without messages on hold will hang up within 40 seconds, 90% within a minute!
3. 30% of callers that hang up ...don´t call back!
"Playing professionally recorded music and messages on hold to your callers offers one of the cheapest and most effective ways to market your products to a catpive audience." — Call Center Magazine
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"...the single best way to fill a practice fast and for the least amount of money is a simple POSTCARD. Dollar-for-dollar spent there is no better way, and likely never will be, to get new patients in your door than a postcard..." Dental Town Magazine |